This is like when cloudflare picked up the IP address 1.1.1.1. They saw a ton of traffic to it as soon as it went hot, because a bunch of people had scripts pointing at it.
“ APNIC's research group held the IP addresses 1.1.1.1 and 1.0.0.1. While the addresses were valid, so many people had entered them into various random systems that they were continuously overwhelmed by a flood of garbage traffic. APNIC wanted to study this garbage traffic but any time they'd tried to announce the IPs, the flood would overwhelm any conventional network.”