However, these are not format (in the sens "file format") but more storage media, the title is not really right.
It's really sad that the picture are only "black shadow" representation (I was hoping that it'd be replaced by a true pict of the medium on :hover.
A few of these mediums are in fact not lost yet (DVD ? Memory Stick ? Smart Card ? CD ? Holographic Data Storage [this one can't be lost, it does not exist yet !!]).
Interesting data would have beginning/end date of manufacturing. And sorting the list would not have hurt.
Finally a few of the storage have way too many data available (18 track tape => no data at all, you kidding me right ? what's the point ?) and the dimensions and capacity does not always use the same units.
tl;dr: The idea is really interesting, but they should come back when they'll have something better to present. This article has really been botched.
Experimental Jetset is a pretty well known graphic design studio (at least in the design world) so this project is probably best viewed through an aesthetic lens.