Hard to believe it's a joke. In that case the whole blog must be a joke. Just read the about page on his blog. Same degree of douchebaggery

This type of rant is insane to me, I would never work for a guy like this. But thats just me, for others it might be prefectly fine...

Generally it sounds like he needs a hug or something.

A hug, or possibly medical treatment for his bipolar disorder.