Two huge (existential-level) risks for artists: 1) Off-platform leakage breaks attribution, so royalties die at export; 2) NIL (voice likeness) sits outside master/composition rights, weakening label control.
The real money for artists is in PRO royalty payouts, so this suggests existing artists are getting screwed.
For publishers, the money is in equity plus retroactive, unattributable settlements—artists will see literal micro-payments unless collective licensing and cross-platform “flight recorder” attribution become standard.
This is all just for the record monopolists, regardless of their claims to act in favour of artists. Otherwise there would have been a just compensation scheme for services like Spotify for a long time. This is just the most recent scam by which they want to assure their rents and optimize their margins (in that they now can use the very same technology to get rid of a lot of human actors in the production pipeline).
I was also just reading an article about how 37 Signals prevents its employees from working more than 4 days per week during the summer (here in SF that should be during May/June and Sept/Oct because who wants to spend an extra day not working in the foggy cold? I digress).
How many people already have a volunteer opportunity that they can plug into? Seems not so easy to do, but perhaps that's the point.
The real money for artists is in PRO royalty payouts, so this suggests existing artists are getting screwed.
For publishers, the money is in equity plus retroactive, unattributable settlements—artists will see literal micro-payments unless collective licensing and cross-platform “flight recorder” attribution become standard.