They acquired Venmo, which was pretty big for adding users to their ecosystem. They've kept it pretty quiet and have not tried to link the brands together, which probably says something about the current state of Paypal's brand.

Braintree as well, which has a site and api that work very well. PayPal's on the other hand...

Venmo was actually acquired by Braintree, which in turn was later acquired by PayPal.

Their mobile app has advanced in leaps and bounds in the last year.

Also, payment is way easier than it was before. Less bouncing back and forth.

There was an update to invoicing features last year, as well as a complete re-design of the website when you're logged in.

They did make paypal.me not long ago... That's about all I can think of?