We have clients that are asking us to target down to street level, which IP doesn't even come close to offering. With IP you're stuck in the arms of whatever database you're using.
If you have clients pressing you to use code that requires a permission prompt in an ad then you need to have a very straightforward conversation with them about the effect such prompts have on conversion rates.
So tell them no. I don't want your clients knowing my street address.
I mean, for all you know, I'm in a domestic abuse shelter. Are you going to take responsibility for my well-being if your clients' database gets leaked? And are you confident that your clients know how to competently secure a database if they can't even use HTTPS?
Any data about the user - even simple timestamps - that is leaked is an increasingly-serious problem. Just because you don't have interesting data doesn't mean other people cannot correlate your data with other aggregated personally identifiable data.
edit: Sorry, partial post due to accidentally hitting enter.
