It is low but not unusual for Facebook. | Hacker News

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robryan on Sept 6, 2016 | parent | context | favorite | on: How we unnecessarily burned 20k with Facebook Ads

It is low but not unusual for Facebook.

calsy on Sept 6, 2016 [–]

I advertise a few mobile apps on facebook and have an average CTR of 2.5%.

Point is if your ads are getting that low a CTR than you need to change the content, audience etc. No point in running ads for website clicks when no one is clicking on them.

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