I wonder if there's any way to measure the actual financial impact on this movie, which I'm guessing is close to zero (and the MPAA will tell you is millions of dollars). The amount of work and security put into these encryption schemes is sizable to say the least. But is anyone that wouldn't pirate it later going to pirate it now?
I think the MPAA count each watch as a potential purchase - when it's simply not true at all.
I'll admit that I sometimes watch a poor cam video before going to the cinema. It costs £10 a ticket plus food and fuel - about £15. Critiques often don't represent what I like in films, so I would just not go.
Pirated films probably encourages people to watch films. It can create a bigger hype around a film.
I think the war on piracy somewhat echoes the issues of the war on drugs.
