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If you're angering people on Facebook, isn't this going to cause them to hide / report your ad? Which in turn is going to effect your relevance score and make everything waaaaaay more expensive?


No, only pissing people off on Twitter. We have been testing FB ads and to our surprise our "tame" ads work very well there. We have not even tested the dreaded, horribly offensive "so last year" on FB. Not sure the difference but there is definitely a big diff between Twitter and FB audiences. Any ideas why?




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