Then why didn't you just say that? You wrote a whole article defending your negative campaign when in reality you are doing it because it is the only campaign that works for you.
This is a smoking gun for in that you are only justifying your actions.
"Why do we keep running that ad, despite the occasional social media potshots ranging from snarky platitudes to frothing fanboy rage? It’s simple: That ad outperforms every other ad we have tested 5 to 1. "
This is a smoking gun for in that you are only justifying your actions.