You're upset that the headline doesn't deliver info on what the headline tells you? That doesn't make any sense. And the bullets are providing context for the article, not trying to answer the headline.
In a news article, the lede (first 1-3 paragraphs) typically contains the who, what, where, why. The rest of the article is usually interesting background and speculation. This article doesn't even "bury the lede". It contains no who. If you read the whole article and you think about it deeply, you might come to the conclusion that someone is DDOS'ing the people who publicly connect the dots between security researchers and bad actors (on a theoretical level). This is a vendetta apparently, but the word "vendetta" doesn't appear in the story. In other words, the story doesn't deliver the headline.
We could write the lede differently to support the headline. "A major attack is underway targeting another company who publicly drew an association between hackers and security researchers. Dyn, a provider of DNS services, is experiencing a DDOS attack similar to the one experienced by Bruce Schneier.
"The attack occurred coincidentally with a suggestion by Dyn's security director that some hackers and security researchers may be the one and the same. Mr. Schneier also made similar connections before the attack on his servers."
