It's not Michael Gundlach's adblock but eyeo's adblock plus which launched the acceptable ads 5 years ago, adblock got sold in 2015 and the new anonymous owner removed Michael Gundlach's name and joined adblock plus acceptable ads.
Bette use gorhill's ublock origins instead of ublock.
Adblock didn't do it in the beginning either :) Just like utorrent became popular because bitcommet became slow and clunky. Have you looked at utorrent lately?
This is business as usual: fed up with bloatware, one individual make a simple software that does the job, then said software is acquired by a company and now has to make a profit thus turns into the reason it was made in the first place.
Adblock does this, but to my knowledge uBlock does not.