I mean, no one is forcing you to use this product :) but I actually find the ratings to be really directionally accurate, which considers them in aggregate, and use this site all the freaking time. Yesterday I needed a decent conference calling tool, I went with the first one I found and the reliability was terrible - I know there are a million sites out there for this but good luck googling "best free conference call." One founder kit search later I jumped on uber conference and rescued the call. It didn't matter that I was using the best, most deserving startup, I just needed something that worked...