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Google has some of the worst UI/UX. For all the other great stuff they do, this is one area where they really shouldn't be teaching others but learning from them.

From the barely usable Gsuite admin console to the indecipherable API docs (and developer console), I can't think of a single product where I can intuitively find the setting or option I'm looking for.



Not to mention they often miss the most important thing to the developers: what the developers can do with the exposed API. The Google Plus API was super locked down, for example, you could only post actions from your app from some pre-approved list. That's very limiting. If a developer came up with something cool, like say trading cards, there likely wouldn't be a verb for them. Facebook was much better in that you could post anything, but had to go through app approval.

I don't think the article's methods would be very good re fixing this since when they asked developers to accomplish goals with the API and tracked them, they already decided what would be written.


API access to social media have ruined them.


Maybe it was just my friend group, but I feel like Facebook had a nice period shortly after it switched from profiles to walls, but people actually thought about what they were posting instead of spamming it constantly. Then between the spam from inane facebook games (via the API access you mentioned, I think I have ~100 of these blocked still because of how they gobbled up the whole feed at the time) and now the giant number of content farms, the news feed is attention grabbing yet useless for anything actually social.

Someone please steal this idea:

- Social network where you get 1 post per day. Text status, link, photo, whatever.

- You have a couple of free "bonus posts" each month for when you really want a second post.

- Monetize by selling additional posts, but the cost ramps up exponentially.

I'm sure it's not destined for facebook-level gajillions of dollars, but there's got to be some market for a sane social network that you can actually keep up with, right? Instagram is working for me right now, but maybe only because I don't know that many people on it. I've tried FB and twitter and basically checked out of both.


I have to agree, but some products are still really great and have only improved over time. Gmail and Search come to mind.

Material design, while pretty, doesn't hold up usability-wise for all applications. It's a case where the consistency of switching between Google products is improved but at the cost of usability and UX of each individual product.


Gmail is great overall and I use it. But the settings? A total clusterfuck as well.


Not to defend Gmail but I'd like to see any app with settings that don't look like an afterthought


Windows 10


This is true but this article isn't about customer UX, it's about developer tooling.




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