With this browser, yes, they are very much targetting technophobes. There's a huge number of people that would like to protect their privacy, but feel absolutely helpless at that. This is Mozilla trying to help these people. This does however not mean that Mozilla as a whole is now targetting technophobes.

Also, Focus has surprisingly been adopted by tons of power users. As a result, Mozilla is now very much working on features for non-technophobes, like tabs, and power users, like Tor support.