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>With plaintext mail you can reach everyone, with HTML mail only a fraction of that. //

Any stats on that? I'd reckon you're in 5x9s territory for those that are reachable by HTML mail (vs. plaintext). Also I don't know about other mail clients but Thunderbird has a setting to send HTML email in plaintext too, choose your poison.

For me text based emails are far less common and are more often than not "Hi, my name Lena, I saw your info on Facebook and want to know you well [...]". Indeed the only non-spam plaintext emails I can recall are dev mailing list mails.



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