Even for the honest ones, I would wager you'll find that most people fit into one of three categories:
1. The ones that won't pay at any cost for whatever reason.
2. The ones who will pay only if it's an emergency or they're in a rush and it's the difference between being on-time or late.
3. The ones who will pay just so they don't have to sit in traffic. Either the money is meaningless to them or they'd rather be happy than rich.
I'm reasonably frugal, generally speaking, but I'm still category 3. My sanity is worth more to me than the $40. Even if it costs me some percentage of my daily pay. I'd rather spend all my money on things that remove friction from my life so I have more time for fun than spend my time dealing with one frustration after another. My happiness is worth way more to me than money. I would say that a fair portion of my time and pay cheque every month is spent on removing friction from my life.
What would be interesting is if (as I predict) the majority of people fall into categories 1 and 2. If too many fall into category 3, I'm going to need to rethink my strategy.
1. The ones that won't pay at any cost for whatever reason.
2. The ones who will pay only if it's an emergency or they're in a rush and it's the difference between being on-time or late.
3. The ones who will pay just so they don't have to sit in traffic. Either the money is meaningless to them or they'd rather be happy than rich.
I'm reasonably frugal, generally speaking, but I'm still category 3. My sanity is worth more to me than the $40. Even if it costs me some percentage of my daily pay. I'd rather spend all my money on things that remove friction from my life so I have more time for fun than spend my time dealing with one frustration after another. My happiness is worth way more to me than money. I would say that a fair portion of my time and pay cheque every month is spent on removing friction from my life.
What would be interesting is if (as I predict) the majority of people fall into categories 1 and 2. If too many fall into category 3, I'm going to need to rethink my strategy.