I was talking to my daughter about that yesterday. Suppose Facebook knows your interests, taste in music, where you live, what good you like, etc. A political campaign could use that information to tell you that their local candidate shares your interests, lived in the same town, loves the same music, supports the same charity or whatever overlaps with your profile, while knowingly avoiding telling you about things you like or are in favour of for which they hold opposing views. So you get a personally tailored, custom ad for the candidate pushing all the right buttons and concealing anything that doesn’t match or it knows you would dislike. Meanwhile it could also show you targeted attack ads on a rival customised to highlight things they know you dislike.
All the information might be true (or might not), but IMHO I don’t like the idea of people intrusively trying to manipulate me like that. We all have biases and preconceptions. We’re all open to manipulation and the last thing I want is my online world to become an echo chamber, turning me into a parody of myself. In the wider context, it’s also a threat to civil society, driving a wedge between us as citizens by magnifying our differences and promoting divisiveness. That’s what the Russian interference campaign was all about.
The thing is, if a candidate seems interesting, you should teach her to look up their website and read their full agenda. If they've held positions before, also to google them to find out what they've actually said and done in the past, and to think carefully about what kinds of implications those deeds may have had. You most certainly shouldn't base your election choices on paid ads - or, really, any kind of information only from a single outlet.
That's also the general recipe for avoiding echo chambers: don't be lazy, and go a little out of your way to find things out.
Of course, but are we really ok living in a world where the vast majority of the electorate are completely unprepared to protect themselves from this sort of manipulation?
It’s not that I’m against advertising, or capitalism, or that I’m some sort of over-regulating socialist. I just think that we need basic, fair rights over and protections for our personal information, and that this isn’t just good for us it’s good for our democracies.
Thing is, it’s not dangerous on an individual level - no different to a friend telling you about a particular candidate and why you should like them.
And personalised ads sound great at the individual level - relevant, interesting products and services that I’m likely to interact with instead of irrelevant crap clogging up my screen. We’ve always had targeting and echo chambers.
But, like the algorithmic kids videos a few months ago or the deluge of fake news, we and our society are totally unprepared for the speed and scale that technology now allows. It’s the sheer quantity and pervasiveness - and the fact that it’s not obvious what’s going on - that makes it dangerous.
To (poorly) quote Charlie Stross, we’ve ripped out the mechanisms for how things work and replaced them with something alien, without anyone noticing.
I don't vote, I don't care. Couldn't care less about politics to be quite honest. They have a very marginal influence on my life, aspirations and happiness.
If that's true, that's a pretty handy description of what many US leftists call "privilege." There are many marginalized people, including in developed western nations, for whom the politics you're able to ignore can have decisive impact on their day to day lives. Many of these people, like many people in general, will not have the knowledge of internet technology and policy they need to protect themselves.
All the information might be true (or might not), but IMHO I don’t like the idea of people intrusively trying to manipulate me like that. We all have biases and preconceptions. We’re all open to manipulation and the last thing I want is my online world to become an echo chamber, turning me into a parody of myself. In the wider context, it’s also a threat to civil society, driving a wedge between us as citizens by magnifying our differences and promoting divisiveness. That’s what the Russian interference campaign was all about.