Yes and I think because of that 'legitimate interest' clause companies like Facebook will be allowed to work as ususal.
I am not big Facebook fun, but I understand that they business model relays on selling targeted ads, so they have 'legitimate interest' to track their users, because otherwise they would have to go out of business - I don't think it should be possible to force someone to radically change business model because of GDPR.
The interesting part is that GDPR is something that will be enforced an the countries level, so each country might have different interpretation of that clause and I see that there will be competition among countries who will offer 'better' interpretation from business perspective.
I am not big Facebook fun, but I understand that they business model relays on selling targeted ads, so they have 'legitimate interest' to track their users, because otherwise they would have to go out of business - I don't think it should be possible to force someone to radically change business model because of GDPR.
The interesting part is that GDPR is something that will be enforced an the countries level, so each country might have different interpretation of that clause and I see that there will be competition among countries who will offer 'better' interpretation from business perspective.