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It would be easier but it is law and the IRS wouldn't like that. Part of this process of getting the info allows it to be a gift if the sponsor does include paying the taxes, they still need the info to do that.

Basically any transfer of value is tracked and the company that gives it away needs proof to write off the amount and/or declare it a gift.

The SSN and affidavit are the scary part where people think it is a scam.

Anytime you win prizes this happens even if you are on a gameshow. [1]

[1] https://www.nerdwallet.com/blog/taxes/pay-taxes-game-show-wi...



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