As a Brazilian living in the UK, I have to say that this is pure bullshit.
First of all, the author makes the (very common and disconcerting) mistake of thinking cariocas represent Brazilians in general. Cariocas have their own way of life and it's very unfortunate for our image that they are the ones most foreigners think of when they think of the stereotypical Brazilian (there isn't one).
I can't speak for the whole continental-sized country or the whole of its 200+ million population but in the south it's definitely not rude to be on time. It might not be the norm but it's absolutely acceptable. I usually try to be 10-30 minutes later than scheduled but mostly because I'm slightly socially awkward and don't like to be the first one in.
On the other hand, a few months ago I went to my (British) friend's party in London. I was a bit distressed as I was about 45 minutes late. When I rang the bell I was greeted by my friend with a warm welcome and the news that I was the first guest in.
BBC can take their preconceptions and stereotypes elsewhere. Or at least make it clear in the title that they're talking about a VERY SMALL percentage of the population of the country.
First of all, the author makes the (very common and disconcerting) mistake of thinking cariocas represent Brazilians in general. Cariocas have their own way of life and it's very unfortunate for our image that they are the ones most foreigners think of when they think of the stereotypical Brazilian (there isn't one).
I can't speak for the whole continental-sized country or the whole of its 200+ million population but in the south it's definitely not rude to be on time. It might not be the norm but it's absolutely acceptable. I usually try to be 10-30 minutes later than scheduled but mostly because I'm slightly socially awkward and don't like to be the first one in.
On the other hand, a few months ago I went to my (British) friend's party in London. I was a bit distressed as I was about 45 minutes late. When I rang the bell I was greeted by my friend with a warm welcome and the news that I was the first guest in.
BBC can take their preconceptions and stereotypes elsewhere. Or at least make it clear in the title that they're talking about a VERY SMALL percentage of the population of the country.