From the same article: “OTT-only households tripled in the past four years (about 40% annually), and I can think of no reason why this trend would slow down”, where OTT means over-the-top streaming services like Netflix.
It’s clear that people enjoy that experience more than cable, which isn’t surprising given it's on-demand nature.
Cable is on its way down, and quickly, where people have the choice.
I don’t deny that. But to say that people don’t currently watch cable when three in four households do still have cable is false.
My older son went a year without cable or home internet. He used his phone for tethering and his PS4 to watch video on TV. Of course he used our family Netflix plan, Hulu, and played video off of my Plex server.
I doubt my younger son will ever have traditional cable. We haven’t even bothered with giving him our DirecTVNow login or getting a third stream for him to watch.
He is also coming up in a house with unlimited gigabit Ethernet, every room wired for gigabit Ethernet and Roku TVs, AppleTV boxes, and Roku sticks all over the house....
It’s clear that people enjoy that experience more than cable, which isn’t surprising given it's on-demand nature.
Cable is on its way down, and quickly, where people have the choice.