So long as he isn't forcing his employees to follow that lifestyle, it seems totally fine to me as well.
Now WeWork is a place I would never think about working. All catered lunches are vegetarian only and they won't let you expense any meals unless you can prove they were vegetarian. No thank you.
Steve Jobs had some weirdness / bad choices.
I still wouldn't mind working for them. It's not like you have to do those things or are endorsing them by working there.
Weird folks come up with some good ideas sometimes.
I think of myself as very boring and normal, I'm not coming up with great ideas...