the dumbest thing anyone wrote (and he did it on this later article) is to personalize the algorithm.
the algorithm is code. put in place by someone. it is not magical. it is not hard to predict. it doesn't run around gainig sentience.
personalizing the "algorithm" is idiotic. and remove all the guilty from the operator, who is the one who fine tuned all the trade offs.
think of what he describe as the algorithm as a person that works as your personal assistant. if that person uses all the info on your life to help you, they are a good assistant. If instead they use that information in ways you didn't know about, just like google does, that person is a criminal. yet, google gets a pass because it wasn't them, it was the algorithm.
see how dumb and detrimental (to everyone but google) speaking of the algorithm as an entity is?
the algorithm is code. put in place by someone. it is not magical. it is not hard to predict. it doesn't run around gainig sentience.
personalizing the "algorithm" is idiotic. and remove all the guilty from the operator, who is the one who fine tuned all the trade offs.
think of what he describe as the algorithm as a person that works as your personal assistant. if that person uses all the info on your life to help you, they are a good assistant. If instead they use that information in ways you didn't know about, just like google does, that person is a criminal. yet, google gets a pass because it wasn't them, it was the algorithm.
see how dumb and detrimental (to everyone but google) speaking of the algorithm as an entity is?