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I don't live in the US, but I've been to Whole Foods when visiting and certainly felt like a perfectly normal grocery store, not too different from most other grocery stores I've been to. What makes it a specialty store and why wouldn't you go there to buy a head of lettuce?


"Whole Foods" has earned its nickname of "Whole Paycheck" (https://www.fastcompany.com/90305918/whole-foods-is-becoming...) although they've tried various ways of combating this, some mentioned in that article


Whole Foods started out as an upscale/organic grocery store, but now they're mostly just Amazon's grocery store.




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