This makes me really sad. Food is one of the most important things you buy for your health. You should not go for cheap prices but for quality instead. How good can 0.99$ meat be? It will be full of hormons, antibiotics and other harmful things. It will be made in a way that harms environment.
Yes and no; people who are going to buy based on price only are doing that already. Likewise, those quality based shoppers probably aren't going to stop buying quality because of a company such as this. As any reputable consumer advocate would tell you, don't use deals like these to buy anything you normally wouldn't; use them to save money on the things you'd buy anyway.