The site wants an E-mail address before showing me anything in my area. Then, after I provide that, I'm told the service isn't even available for my zip code. Now I feel like I've been tricked. Why not allow people to see sample sale items in a given zip code, and let users know if the site even serves their area before asking them to provide an E-mail address?
If we don't have data for your area, then we don't send you email.
We experimented with a multi-step sign up process where we first prompted for a zipcode, then prompted for an email address (letting you know at that step whether we had data for your zipcode), but a multi-step sign up process felt too heavyweight given that we really only need two pieces of information to create an account.
We will consider showing people sample items for a given zipcode based on feedback.
"We will consider showing people sample items for a given zipcode based on feedback."
That's what I was looking for when I first went to the site; it didn't occur to me that I could only see local sales items by E-mail.
If I find a site that offers useful info, but I have to keep going back to get that info, then an E-mail sub looks quite inviting. But if the only way to see if this is going to be useful is to first sign up, I'm much less motivated.
