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The Real Story of JPG Magazine - a cautionary tale for founders (powazek.com)
33 points by eli on May 15, 2007 | hide | past | favorite | 12 comments


'... 8020 bought JPG from Heather and I for a modest sum ...'

This bit caught my eye. I wonder what the condition of sale was? At this stage I would have either kept the 2/3 partnership (assuming equal and maintain control) or completely sold out making the ownership clear. You can't have it both ways. Selling out brings its own set of problems.

'... It would have been in the author's interest to not reveal it at all online ...'

I tend to agree with their thinking in telling their story. JPG was an public online community. Exposing problems in the open, certainly gives fair notice to the community who for all intensive purposes helped create it. In the end some story is going to be told. It may as well come from someone from the inside even with the possibility of legal action.


what I didn't realise at the time posting this is that the Heather mentioned here is from flickr ~ http://laughingsquid.com/jpg-magazine-founders-leave-8020-publishing/



There's a lot more to this story. If they gave up because the CEO re-wrote to bio page and took down the links to old issues of the mag then they're gave up too easily.


As true as this account may be, It would have been in the author's interest to not reveal it at all online, Since after all he still has equity in the company.


As true as this account may be, It would have been in the author's interest to not reveal it at all online, Since after all he still has equity in the company.


Maybe he cares more about his creation (not to mention his reputation) than his equity...


Moral of the story: You can dress it up however you like, but there is only one person at the top, always.


Why did he start off saying "don't lie?" That's not what the post was about.


You should submit this to Reddit.


I'll just throw out a bit of advice for no good reason: Don't name anything after a file format. They tend to go obsolete.


For no good reason, indeed.

The guy behind mp3.com didn't seem to do to badly. ;)




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