This tactic is also used to criticize/de-legitimize existing, working solutions when a new manager wants his old, familiar environment. "What Bob's team built is far too complex. If we replace it with the system I used at my last company, it will be much simpler." If I had a dollar for every time I've seen this type of thing, I'd be rich. So be careful you are not just playing corporate politics and changing solutions every time a new CXO joins.
Totally. Funny enough, marketing platforms like those mentioned in the essay are usually the first things to get replaced when a new VP or CMO joins. Too often, unfortunately, that decision is made not because it's the best tool for the company but because it's the most familiar one.
