I've overhead cafe managers talking about how much of the store's sales are from the cafe. You can't build a 20,000 square feet Starbucks and be competitive.
That really is the draw, though - making B&N a place to hang out. People spend hours there at a time.
I actually can't do that at my B&N - the tables are over-subscribed. Tiny tables, all with campers at them. Its actually the bane of every coffee shop - students who buy one cheap coffee and camp all day.
That really is the draw, though - making B&N a place to hang out. People spend hours there at a time.