Huh? There are no sorts of leading/praising questions like that in the article. If anything, I found the questions to be very generic and templatized - which again isn't a bad thing and seems to fit the profile of the overall site (a resource for young startups/curious entrepreneurs)
The questions (for those who won't click through):
"What's your background, and what are you currently working on?"
"What's your backstory and how did you come up with the idea?"
"How did you build Wavve?"
"Which were your marketing strategies to grow your business?"
"What are your goals for the future?"
"What were the biggest challenges you faced and obstacles you overcame?"
"Which are your greatest disadvantages? What were your worst mistakes?"
"If you had the chance to do things differently, what would you do?"
"What makes you so resilient against failure and so damn charming?"
But seriously I dont take issue with the concept of those kind of conversions, the problem I have is they tend muddy search results.