Not purely. But there are 1000 things they could be doing. Taking the time to create thoughtful instructional videos is hard. I admire them for sharing what they know.
Well, remember it's their agent that's managing the brand. It's not as if the celebrity is picking it over 1000 other things. Their agent thinks that out of a 1000 avenues for strengthening the celebrity's brand, Masterclass would hit the right demographic and get the best return on effort (and it's their job to make those determinations).
You're forgetting that people want to be in an exclusive club, and if masterclass is able to really get 'masters' instead of jokesters, then being selected is worth the ego trip; plus if you get 30% of revenue, and you feel like you're god's gift, then you assume that number will be super duper high as well.
Personally I just love their name. Brilliant marketing. I'm starting to see it used outside of their product.
