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prawn
on May 27, 2020
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MasterClass is seizing its moment
Propensity of the public to latch on to celebrity ra-ra (shock jocks, influencers, etc) before they listen to a category expert.
Of course, these Masterclass identities are as much celebrities as they are experts.
seppin
on May 27, 2020
[–]
The (good) point was made that not a single "Masterclass" teacher isn't already a well known celebrity. Surely that is the focus of the appeal, not a happy coincidence.
prawn
on May 27, 2020
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Yes, absolutely key to it all.
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Of course, these Masterclass identities are as much celebrities as they are experts.