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This makes sense.

I remember a few years ago Mark Cuban had posted his idea for the 'new' content delivery model -- where he was going to produce original content and own the entire delivery chain from filming to DVD to rentals to theater distribution. His idea was that, in the age of 70+ inch televisions and the advent of the home theater system, many people don't get much bang for the buck in going to crowded, noisy theaters when they get an equal or better experience at home.

In support of that, he was going to film movies that one could, for example, watch at home (for an increased rental fee) on the same day it was being released in theaters.

I was just talking with my wife the other day that this idea has apparently fizzled out, as I haven't heard much about it since then, and that's a damn shame. Hopefully this gets us closer to that objective.



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