“Cheap” biotech. Where yesterday’s billion dollar tools are applied to $10M problems. Starting with food and materials and industrial commodities, but rapidly altering the industrial and commercial and even consumer landscapes once one demonstration ‘works’. And then onto cosmetic, health, aesthetic and other ancillary spaces.
Notice companies like Bolt Threads, Impossible foods, Zymergen, and why they are different. And if/when they actually start winning they’ll dramatically change the entire landscape.
Honestly not sure those are great examples. E.g. Impossible Foods is not an innovator in any sense, just a 'startup' with an average vegan product that got $$ for marketing and pretends to be premium. I'm happy that they got mainstream attention and (again) showed that vegan/vegetarian food can be diverse but I don't see them applying any revolutionary tech - everything they do has been standard food industry practices for decades.
I don't know enough about the others, but there are many e.g. cosmetic/skincare startup that take advantage of cheap production facilities to produce basic creams/whatever with standard ingredients and add marketing spin to pretend it's something special.
Notice companies like Bolt Threads, Impossible foods, Zymergen, and why they are different. And if/when they actually start winning they’ll dramatically change the entire landscape.