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That is an option, but that person could walk away at any moment and you'd be left with no one in the business who has relationships with the companies or people that you build things for. That represents a high level of risk. Ideally you need someone at a founder level who will maintain those relationships. For most tech startups that means one or more of the technical people is going to have to take a step back from technical work and move more in to marketing and networking.

When I hear founders talk about starting companies so they can "give up the 9-5 grind" and "spend more time coding and less time in 'pointless' meetings" I hear alarm bells. Someone in the business has to actively enjoy meeting customers and discussing what they need for any tech company to succeed.



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