You’re giving away way too much with the free tier. As mentioned in the article, you don’t want to have any unlimited items.
For the most part, people that care about SEO are making money off it. Paying $10-15/month if the tool provides them any value in their work is nothing.
You’re the one with the data, so these are just my thoughts. But I’d switch the free tier to have a cap of like 100 scans a month, or maybe ever. Just enough to let those who might pay give it a go.
I don’t know a ton about the SEO business, but $10-15/month price point makes me think this tool can’t give me good returns. If it’s something I’m going to use for my work, $50+/month would give me greater confidence. It could be the same tool, but the price point gives the prospect different ideas.
Last thought, the numbers seem way small. At first glance I didn’t think it showed pricing, but they were just there, same size as the other small text.
Awesome, thanks for taking the time for that. I'll have a think on how to address all these points.
I guess part of me wants to help people that can't afford to pay anything (hence a useful free tier), and for people that can't afford to pay much, but this isn't the best strategy for maximising profit.
For the most part, people that care about SEO are making money off it. Paying $10-15/month if the tool provides them any value in their work is nothing.
You’re the one with the data, so these are just my thoughts. But I’d switch the free tier to have a cap of like 100 scans a month, or maybe ever. Just enough to let those who might pay give it a go.
I don’t know a ton about the SEO business, but $10-15/month price point makes me think this tool can’t give me good returns. If it’s something I’m going to use for my work, $50+/month would give me greater confidence. It could be the same tool, but the price point gives the prospect different ideas.
Last thought, the numbers seem way small. At first glance I didn’t think it showed pricing, but they were just there, same size as the other small text.