The Coke execs from the time have done interviews. When presented with the sugar -> HFCS theory they responded with "we weren't that smart". I tend to believe them.
They switched because of the "Pepsi challenge". Pepsi beat coke at taste test booths.
New Coke was Diet Coke with HFCS instead of aspartame. New Coke beat both Pepsi and Old Coke at taste test booths.
Turns out it was because when you're just doing a shot of cola people pick the sweeter one. When there's a whole can tastes differ.
They switched because of the "Pepsi challenge". Pepsi beat coke at taste test booths.
New Coke was Diet Coke with HFCS instead of aspartame. New Coke beat both Pepsi and Old Coke at taste test booths.
Turns out it was because when you're just doing a shot of cola people pick the sweeter one. When there's a whole can tastes differ.