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There's even more hypocrisy than that in the whole thing:

Facebook has -- by far -- the greatest audience reach of any media (except perhaps Google, depending on how you slice the data). Why would they put out ads in newspapers?

Is this part of a play to deflect antitrust attention?

Is it because newspaper reach to lawmakers is better than Facebooks?

Is it because, per dollar spent, a newspaper is more effective at gaining mindshare?

THe mind boggles. Regardless, FB's last quarterly filing indicated that the main business to get hurt from Apple's changes is ... FB, so these ads are obviously post-event rationalization about why it's bad for others as well (and it might be a bit, but ... I think it's good for society on average, with Apple being the big winner, FB being the big loser, some businesses being small losers and users being small winners)



Aren't newspapers the traditional venue for this type of corporate announcement / ad?




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