Why do you consider that to be "marketing speak?" It appears to be concise, direct, and accurate. The phrase "Slack is down," even if true by some interpretations (it hasn't been "completely down" from what I have seen), is imprecise and informal.
There's a wide gulf between "some customers may have trouble using Slack" and "most/all customers are completely unable to use Slack". Putting aside formality, I'd say "Slack is down" is in fact more accurate here (assuming that it is true that most users can't use it, which is true for our company at least).
But 1) it has apparently not been the case that the service was "absolutely inaccessible" and 2) "Slack is down" is still very imprecise and not a great alternative even if the service had been "absolutely inaccessible."