Half (or more) of the problem with ideas is the vetting process. You need to vet your ideas. Very frequently, as stated in the article, some ideas are "dead on arrival". This is because founders don't have the proper frame of reference, they're expertise is lacking, or they've made some concept framed early on their baby - that is, unable to let go. Ideas need to be vetted. Like getting your first customers, in whatever you do, you need approval from something or someone to know that something is there, and you need it fast.
You can't be in your basement grinding with one other person for four months just to find out you misappropriated your customer base, or the problem your software solves, only to find out there's nobody has that problem, nobody cares, or some amalgamation of that and many other factors.
I see this elsewhere as well. People want to be a model their whole life but never had a hope from the getgo. They want to be an architect but their frame of reference is so off they'll never have a chance. Not saying that work can't make up for a lot of it, but I'll never in the NBA. Talent dictated that. There are several other dictators that create the same boundaries as well.
You can't be in your basement grinding with one other person for four months just to find out you misappropriated your customer base, or the problem your software solves, only to find out there's nobody has that problem, nobody cares, or some amalgamation of that and many other factors.
I see this elsewhere as well. People want to be a model their whole life but never had a hope from the getgo. They want to be an architect but their frame of reference is so off they'll never have a chance. Not saying that work can't make up for a lot of it, but I'll never in the NBA. Talent dictated that. There are several other dictators that create the same boundaries as well.