Totally agree. To me it feels like it’s talking around the problems in the industry. The solution to good work being ‘unmarketable’ isn’t to stop doing good work. We can’t all be fighting to do the kind of work that ‘looks’ good, and we shouldn’t have to.
Search Engine Optimisation has destroyed the usefulness of search engines. If you search for a recipe or you’re looking for blog posts about a particular technology, you’re more likely to end up on something useless that _looks_ good according to x criteria (or has paid) rather than what you’re actually looking for. Good work gets buried because of the process. The problem isn’t the good work.
Valuable work being perceived as not valuable highlights that the ‘market’ and the processes are wrong. Something isn’t right here if we have to dedicate al our time to SEO-big our careers. I don’t want to bend over backwards to cater to the ever changing fashions dictated by a market that doesn’t know or care to separate the wheat from the chaff. If I have to focus my career on work I hate and/or spend a significant amount of time building a portfolio of ‘side projects’ to ~hack my career~ to impress ...someone who can recommend me for a job (based on work I hate), I’m going to end up doing work I hate for a company who doesn’t understand software or developers, and who is part of the problem. Realistically I’m not going to (and I have no desire to) be one of those ‘rockstars’, so where does following the ‘completely lean into the capitalist crap’ advice leave me? Nowhere I want to be.
Search Engine Optimisation has destroyed the usefulness of search engines. If you search for a recipe or you’re looking for blog posts about a particular technology, you’re more likely to end up on something useless that _looks_ good according to x criteria (or has paid) rather than what you’re actually looking for. Good work gets buried because of the process. The problem isn’t the good work.
Valuable work being perceived as not valuable highlights that the ‘market’ and the processes are wrong. Something isn’t right here if we have to dedicate al our time to SEO-big our careers. I don’t want to bend over backwards to cater to the ever changing fashions dictated by a market that doesn’t know or care to separate the wheat from the chaff. If I have to focus my career on work I hate and/or spend a significant amount of time building a portfolio of ‘side projects’ to ~hack my career~ to impress ...someone who can recommend me for a job (based on work I hate), I’m going to end up doing work I hate for a company who doesn’t understand software or developers, and who is part of the problem. Realistically I’m not going to (and I have no desire to) be one of those ‘rockstars’, so where does following the ‘completely lean into the capitalist crap’ advice leave me? Nowhere I want to be.