Hey, CTO of Aufero here. Aufero is a software solution that helps people release software with less risk and more customer satisfaction. It's focused at putting software releases in the hands of product, not development.
We just launched, so we're very interested in your feedback.
It's conceptually similar, but we're trying to put that power into product owners hands (not just the dev/devOps side) and really separate deployment from release to customers. PM me if you want a demo!