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Perhaps a duopoly. Shimano and Sram probably run the high-end mass market for most bike components. And in the case of e-bikes, the batteries are pretty pricey.

It's an industry that could use some disruption. Maybe it's too old-school a business though, and the margins are too low for today's entrepreneurs.



The batteries really aren't that pricey. Most ebike have 100-200$ worth of cells and BMS electronics in them.

The batteries are sold at a massive markup.




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