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Gotchas with traditional publishing is shocking, especially the "Deep discounts" part.

>It turns out that a 55% discount was the standard wholesale rate for many booksellers, including Amazon. The publisher lied straight to my face.

I started with self publishing since I was writing 100 page niche programming books. My main marketing startegy is giving away books for free often, which turned out to be more effective than asking for donations.



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