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I am tech-blogger and I receive a lot of mails from startups. So, I will spell out few tips on how to pitch better.

1. You need to have a story to tell. Don't worry if its not too dramatic, but you need to add that human element. 2. Catchy Subject lines: I remember a mail which had the subject "Two 17 year olds create the first RSS based social networking site". Could never ignore that. 3. Resources: Please provide us with relevant resources like a logo, a screenshot and a press release(if any). 4. About your company: Please tell us a bit about your company, who the founders are, investments made and any press mentions. 5. Do not spam: Do not send more than three mails asking us to feature you. That is frowned upon.



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