How I've marketed to devs successfully (former YC head of growth, currently work in paid media):
1. Paid search.
If someone is searching, give them a good product and good reason to sign up. Be relevant, be clear, and offer a no-risk way for someone to get started with your product.
2. Reddit
If there is a subreddit _already_ talking about the problem your products solves, you've got a goldmine. Keep your ad simple. Keep comments on. Respond to comments.
3. Organic Search
Have the best content on a specific topic related to your product. Add in CTA's in your content while being respectful.
4. Follow trends
Monitor keywords on Hacker News/Reddit and see what's going on. I hit the top of HN twice in a row doing this.
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General notes:
1. Understand your customer's problems. Lead with benefits then explain with features. Read books like "Breakthrough Advertising" by Eugene Schwartz or "Reality in Advertising by Rosser Reeves.
2. Talk to people who make it work. The more people you can talk to, the better.
3. Focus on testing messages. Find what resonates and scale that
1. Paid search.
If someone is searching, give them a good product and good reason to sign up. Be relevant, be clear, and offer a no-risk way for someone to get started with your product.
2. Reddit
If there is a subreddit _already_ talking about the problem your products solves, you've got a goldmine. Keep your ad simple. Keep comments on. Respond to comments.
3. Organic Search
Have the best content on a specific topic related to your product. Add in CTA's in your content while being respectful.
4. Follow trends
Monitor keywords on Hacker News/Reddit and see what's going on. I hit the top of HN twice in a row doing this.
--
General notes:
1. Understand your customer's problems. Lead with benefits then explain with features. Read books like "Breakthrough Advertising" by Eugene Schwartz or "Reality in Advertising by Rosser Reeves.
2. Talk to people who make it work. The more people you can talk to, the better.
3. Focus on testing messages. Find what resonates and scale that