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Exactly. It ends up feeling like almost everything you're watching is advertising.

If you use Instagram passively like television, you're watching usually-polished content interspersed with ads, which probably feels OK. Maybe this is the majority of people. If you use Instagram just to follow friends, unless their content is all very polished (it generally isn't - it's them walking their kid to school or a basic photo at the beach) then your feed feels like:

  1/6th mediocre (but relevant to you) content
  1/6th creator-type friends promoting places/things
  1/3rd suggested content
  1/3rd ads
Not a great ratio at all. Especially when the suggested content has been ramped up and the ads feel like they've doubled or tripled. Went from my favourite platform to most despised, which is quite an achievement for the Meta brains-trust.


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