I think it looks beautiful, but have to echo the comments about not having the home, end, pgup, pgdown + numpad keys making it impractical. Would 100% get this if it had a full sized version.
I believe it is mac-inspired, where cmd/alt+arrow are usually used for that.
But overall, yeah, people split around mac/60, tkl and full. No idea why keyboard makers tend to fix on only one of them. Budget reasons - yeah, but isn’t it strange to cut off large parts of potential customers.
I agree on the numpad. I do bioinformatics/data science work that sometimes involves some manual spreadsheet surfing and definitely use the numpad. A lot of numerical identifiers for genes that you end up incidentally memorizing after a while, and want to ctrl/cmd-F for.
