Everything is too big and zoom out is broken. Honestly it's completely unreadable to me. I'm not even exaggerating, I really cannot read the "Introducing..." sentence.
There's no way to get a full view of the keyboard layout. The only full image is vertical (wtf), spinning (wtf) and doesn't fit on my 27" monitor (wtf). I would almost be ok if zoom out worked, but it doesn't.
Update: writing this, I see now that the top image shows the full keyboard horizontally... for 1 full second. With no way to pause the animation. And it keeps spinning and spinning.
Also the mouse cursor is horrendous and unnecessary.
I feel like I would like the design of this keyboard (except for the font choice which I don't like at all), but the website refuses to show it to me. Too bad.
Also why is there a "shft" key instead of "shift"? Did the "i" not fit?
I'm not sure what the rotary encoder is for? What does it do?